Smart campaigns are the most important tool in Marketo. They can trigger on one person and perform actions, or rollup millions of people and run a series of flow steps.

1. In Marketing Activities, select the program or folder you want your smart campaign to live in.

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2. Right-click on your selection and choose Create Smart Campaign.

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 Tip

You can create smart campaigns as local assets of any program.

3. Name your smart campaign (and add optional description/labels) and click Create.

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