Programs are one of the most important elements in Marketo. You'll use them a lot!

1.  Right-click the workspace globe at the top of the tree and select New Program from the drop-down.

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2. Enter a name for your new program. Then choose the Type, Workspace, Destination folder, and Channel from the respective drop-downs.

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3. Optionally, you can enter a description and/or add labels to your program. Click Add to finish creating the program.

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